Tuesday, 15 December 2015

Hollywood Studio Logos - Similarities and Differences

As you can see above, there are 19 Hollywood Studio logos. There are the small studio logos and then there are the well known studio logos. I will be looking at the similarities and differences in order to know what a good studio logo looks like.
 
Similarities
  • In all the images above, it clearly has the name of the studio somewhere on the logo. There are no initials of the logo except for Warner Bros which also has the full name of the studio on the logo. By having the full name of the studio, it means that the audience knows exactly what studio produced the film. 
  • Another similarity between the majority of the studio logos is the colour scheme. They seem to all have a maximum of 3 colours within the logo. This is done because it keeps the logo simple. If the logo has loads of colours then this would mean that the logo would look busy and the audience would not easily remember the logo. By keeping the logo simple this means that the audience is more likely to remember the logo.  
  • On all the studio logos (except for NBC Universal), they have some sort of image which is used effectively on the studio logo. For example, for Fine Line Features, the 'F' at the start of 'Fine' has been made to look like a clapper board. This tells the audience that the studio logo is related to he film industry.
  • All the logos have a unique font. This means that the logos are all different to one another just because of the font on their own. It assists in making the audience remember the specific logo.  
Differences
  • All the studios have a different shape of one another. By this I mean that if you was to draw around the logos, following the outline, then you would find they all have a unique shape. For example, Warner Bros have a different shape to Columbia. This makes the logos unique from one another.
  • The images that are used are all different. Some images are 3D, whilst others are 2D. Also, the over all images are different. For example, Dream Works image on their logo is different to Metro Goldwyn Mayer. This means that all the logos are unique.
  • Some of the studio logos have a colour theme of black and white but others have a colour theme which seems to include the colour blue. It seems that the most well known studio logos have a strong colour contrast which makes it stand out. The logo that stands out the most would be Warner Bros. This is because the contrast between the blue and yellow is strong and draws the audience in.

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